Cambria Howard

BFA in Graphic Design

Pandasia Branding Package

My branding package takes the form of a book which mimics the kind of materials a designer would present to a client. Comprising 56 pages, Pandasia Branding Book covers all aspects of company branding, such as logo design, packaging design, color palettes, and advertisements. Aside from what the marketing materials would look like physically and on paper, I decided to include a social media component that includes designs for Instagram and Facebook. What was most important to me was creating a solid base design and making sure that all of the components worked cohesively. Following this project, I plan on working on a three-dimensional model of the restaurant in its entirety.

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Pandasia Branding Book
Digital book
8 x 10″, 56 pages
2020


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